Senior Direct Marketing Officer - Refugee Council

Senior Direct Marketing Officer

Refugee Council is one of the leading organisations in the UK working with asylum seekers and refugees. Our operational teams based in various locations in England provide advice and assistance across a wide range of issues, including helping asylum seekers through the complexities of the asylum system, addressing issues of destitution and assisting refugees and asylum seekers to access key services including housing, welfare benefits, health, education and employment.  Our teams work with relevant agencies including the Home Office, Refugee Community Organisations, Local Authorities, Legal Service Providers, Housing Providers, Health Institutions, Job Centre Plus and other mainstream service providers.

Context and Purpose of the Job

Founded the same year as the United Nations 1951 Refugee Convention, Refugee Council has been working for 70 years supporting refugees and asylum seekers to rebuild their lives. Our vision is a UK that is a welcoming place of safety for people who seek refuge from persecution and human rights abuses abroad. Every day we support people who have fled war, oppression or torture in their home countries, only to find that the UK treats them with disbelief, hostility and suspicion. We are passionate about helping and empowering refugees, both through a range of core holistic services, and through highly respected and influential advocacy work.

The Team

The Income Generation (Fundraising) Directorate is responsible for securing income to support Refugee Council’s charitable objectives. This role sits within Donor Development (Individual Giving), a team within Fundraising. The Fundraising team’s work includes fundraising from a range of donors including individuals, trusts and foundations, statutory sources, corporates and major donors. This role, within the Donor Development Team secures donations from individuals giving up to £5,000 per year.

 

This role

The purpose of this role is to effectively manage the day-to-day retention and stewardship programme – on and offline – contributing to the Supporter Retention income targets and KPIs.

 

Main Duties and Responsibilities

 

  1. Project Management
    • Independently plan and project manage a portfolio of on and offline retention campaigns including mailing, email, telemarketing, social media and web pages.
    • Effectively manage each project from start to end with minimal supervision. Including scheduling, budget setting and reporting, agency relationships, briefing suppliers, data selections, exports and imports, writing copy and manage sign off process.
    • Implement and maintain appropriate supporter journeys – on and offline – ensuring that all opportunities are maximised and innovations explored at every opportunity.
    • Play an active role in content sourcing and sharing – both written case studies and photography. Including, but not limited to, hiring models, organising photo shoots and taking photos, interviewing staff and clients to gain first-hand accounts,
    • Play an active role in the Social Media Group – attending weekly meetings, proactively suggesting content ideas and creating social media posts on a weekly basis.

 

  1. Data
    • Independently implement and manage all data analysis to enable accurate reporting of progress against own income targets. Create reliable, regular reports and end of campaign reviews for all projects, making suggestions for improvements wherever possible.
    • Undertake complex programme-wide data analysis, identifying trends, issues or areas for testing. Use analysis and learning to feed into future planning and overall programme strategy.
    • Manage, monitor and amend cash prompt strategy and algorithms, clearly understanding that incorrect or inaccurate prompt strategies could severely impact on income to the organisation.
    • Accurately manipulate data, applying test segments, prompt values, variable text and other additions where needed. Create complex print briefs and hold final sign off on print activity, ensuring accuracy in order to avoid compliance breaches.

 

  1. Budgets and Strategy
    • Independently deliver accurate and timely budgets for retention and stewardship activity in line with the annual budgeting process.
    • Complete monthly Management Accounts for all owned areas, ensuring accurate financial reporting and flagging all issues to Retention Manager, with suggestions for risk mitigation.
    • Manage the timely payment of suppliers; adhering to processes and monitoring all spend accurately.
    • Support the Retention Manager to deliver strategic initiatives to improve team performance. For example – developing a nuanced, supporter centric communication programme as our donor base becomes larger and more varied.

 

  1. Internal and External Relationships
    • Develop collaborative, effective and supportive relationships with staff at all levels of seniority across the charity in order to develop compelling and accurate fundraising communications.
    • Communicate regularly and accurately with all communications colleagues, to ensure that opportunities are identified and maximised and duplication of work is avoided wherever possible.

 

  1. Sector knowledge and compliance
    • Stay up to date with trends and activity within the sector – including monthly desk research as well as attending seminars and workshops and networking with other fundraisers.
    • Ensure to keep up to date with all compliance changes within the sector – including, but not limited to, the ICO and Fundraising Regulator.
    • Negotiate and ensure that contracts and data agreements are in place with all external contractors that are used throughout the year. Complete annual audit and update of all contracts and data agreements in order to stay compliant.

 

  1. Volunteer Management
    • Identify need for help from volunteers and recruit appropriate assistance if required, following interview and selection guidelines established by HR.
    • Ensure volunteers are supervised in accordance with HR policy.
    • Ensure volunteers have appropriate inductions and their development needs are met as far as practical within business needs.

 

Additional Information

 

Health & Safety

The post holder is responsible for:

 

  • Cooperating with the Refugee Council in delivering all legal responsibilities in respect of your own and your colleagues, volunteers, clients and others health and safety whilst at work.
  • Becoming familiar with the Refugee Council’s Health & Safety Policy and procedures including evacuation procedures at your workplace.
  • Carrying out risk assessments of your own work and especially of your own workstation to ensure that you do not expose yourself or others to unnecessary risk.

 

Flexibility

In order to deliver services effectively, a degree of flexibility is needed and the post-holder may be required to perform work not specifically referred to above. Such duties will, however, fall within the scope of the job, at the appropriate grade. The job description will be subject to periodic review with the post-holder to ensure it accurately reflects the duties of the job.

 

Equal Opportunities Statement

As part of its recruitment policy, the Refugee Council intends to ensure that no prospective or actual employee is discriminated against on the basis of race, sex, nationality, marital status, sexual orientation, employment status, class, disability, age, religious belief or political persuasion, or is disadvantaged by any condition or requirement which is not demonstrably justifiable.

 

Working at the Refugee Council

A commitment to the work of the Refugee Council.

 

Personal Effectiveness

The post-holder will need to effectively manage their own workload and medium and long term plans and objectives.

 

Flexible Working

The role is currently undertaken from home due to Covid-19 restrictions and will be a mixture of office/homeworking once restrictions are lifted.

 

For more information please see Job Description

To apply please complete the online Application Form

Please note that we can only consider applications submitted via our application form. If you have any problems applying online please contact recruitment@refugeecouncil.org.uk